Book: The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
-The general theme presented in "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki is that of presenting one's social media with professionalism, just like a business. The book gives a little over one hundred tips for creating a successful engagement and message for one's various social media pages. Mr. Kawasaki gained a majority of his knowledge in social media marketing through his job in 1983 at Apple as the "Evangelist," where he hoasted series of articles, talks, speeches, and QAs about the upcoming Macintosh computer. Throughout the book, Mr. Kawasaki talks about creating content that gets the viewers engaged with the social media page.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
-The book above allowed me to gain a deeper understanding of how amazingly valuable social media is for all entrepreneurs, and it's free! This class highlights many of the same points made by Mr. Kawakaski, such as viewer engagement and learning the target audience. Additionally, it broke down step-by-step exactly how to implement those teachings into any and every social media page one owns. Social media is here to stay in our society, and learning the art of presenting one's business online is key for being a successful entrepreneur.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
-If I had to design an exercise based on this book it would be opening a separate, business social media page, either on Instagram or Facebook, that represented one's business idea. Throughout the length of the course, students would make posts and try to engage with their followers to develop proper market recognition and find their ideal customer.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
-My biggest 'aha' moment came from reading about Mr. Kawasaki's tip about presenting one's personal social media page. The importance of treating your online profile with professionalism is important when branching out into the business world. Posting something silly or misrepresenting online can greatly hurt someone's view of you as an individual, even if they misinterpret what you posted. It only takes one online post to ruin one's reputation, and that is very important to keep in mind before making a tweet or comment.
Hi David! I enjoyed reading your blog post for this assignment. Although I did not choose the same book for this assignment, your post was very detailed where I could understand the overall premise of the book you chose. You made an excellent point in your answer for the fourth question when you mentioned the importance of professionally presenting oneself on social media. I agree this is especially crucial for businesses because one misrepresenting post can harm their reputations. Overall, great post!
ReplyDeleteDavid,
ReplyDeleteI think that remaining professional when posting on social media is extremely important. It projects the right image and helps you to avoid being virtually blacklisted when it comes to employment or business. I am still not a great fan of the industry, but in today's world the business of social media is essential. I think you summarized why that is very well.
David,
ReplyDeleteI also read this book for our assignment. Your takeaway about representing the brand in a professional way is important, and Guy really hits that home in this book. I find it interesting to see how the recent rise of social media branding as an opportunity for companies to be 'silly' as interesting. Recently, brands like Wendy's, SlimJim, and MoonPie have taken social media to a new level using a silly approach. They've received massive success and have boosted mentions and interest, especially from the youth.