1) 'Customer avatar'
-The prototypical customer of Anam Beauty and Wellness in my mind is a young, 27-37, stay-at-home mother who is dedicated to living a healthy lifestyle. She starts her day by making breakfast for her family and then taking her kids to school in her white SUV crossover. After dropping her kids off at school she heads to the gym to get in her morning workout. She then goes back home to get her post-workout shake and do some recovery yoga. She also works as a real-estate agent from home most of the days. She works on her new home listings until 1 pm and then leaves to go pick up her kids from school.
2) The final set of questions:
-What do you have in common with the custom avatar: I personally created my buyer avatar based on my mother. She has always been a healthy individual who loved being active and pushed me to be active my whole childhood. I grew up going to the gym with my mom and started working out at the age of thirteen. I share this common attribute with my buyer avatar because I enjoy living an active lifestyle.
-If you have anything in common with the avatar, do you think that is a coincidence: No, I do not think this is a coincidence at all. I created Anam Beauty and Wellness in order to reflect on how I feel about a healthy lifestyle. I love being active and I believe the ideal buyer will also strive to be active. It doesn't matter if it's someone who runs marathons or someone who just walks for activity, everyone has their own level of activity and I reflected that in the buyer avatar.
Hello David,
ReplyDeleteI think your avatar is right on par with being fit for your service. Where I'm from, there's an entire neighborhood of these 'zen', stay-at-home home types called Nocatee. So when I think of your idea, I think of that entire neighborhood as being in your potential customer base.