19A – Idea Napkin No. 2

1) You.  



-Hello everyone, I am a sophomore finance major at the University of Florida. I am a very active individual who enjoys learning and developing new skills. I am pursuing a career in finance due to my curiosity about understanding global economics and business. I am also in the process of applying to the MIB program as I type out this blog post. I am a very analytical individual, which helps in finance, but it also allows me to be more unbiased when trying to solve a problem. Additionally, I am able to build and form friendships with the people around me. I find it relatively easy to find common ground with individuals which allows me to form a collaborative relationship fairly well. This skill is imperative, especially in business when dealing with different individuals who all have different backgrounds and upbringings. Anam Beauty and Wellness is the company I am currently working on creating, and it has been a real pain, to say the least. However, the skills I described are extremely helpful when it comes to developing this business. 




2) What are you offering to customers?


-Anam Beauty and Wellness offers a clean and all-natural product line of health supplements to our customers. The four products we are launching with are designed to help individuals build an overall healthier lifestyle, one day at a time. Many supplement companies within the industry are focused on catering to the male bodybuilding community, which leaves the rest of the market pretty barren in terms of options for their dietary needs. The wellness community as a whole focuses on improving overall health through supplementation, this is the goal of Anam Beauty and Wellness. This company focuses on that idea by developing a line of products focused on gut health, natural energy, and high potency antioxidants. 


3) Who are you offering it to?


-The ideal customer for my company will be mainly individuals focused on developing a healthier lifestyle through proper supplementation. These customers will mainly be in the age range of 18-50 and primarily female. These individuals will be pursuing a more active lifestyle, most likely focusing on weight loss and overall health. 


4) Why do they care?


-I believe these customers will care for my products due to the companies' focus on delivering supplements that focus on benefitting overall wellness, which is the best way to develop a healthy lifestyle. Many supplement companies pitch a message of instant results which is a direct lie to the consumer, while Anam is focused on helping empower the consumer through building a clean diet/lifestyle.


5) What are your core competencies?


-I believe my biggest competency is my ability to keep a leveled head during stressful times. Running a company, especially in the startup phase, is extremely stressful at all times. Decisions must be made quickly and on the fly, which requires a leveled head to take the proper course of action. I believe this skill allows me to lead and form appropriate decisions that are critical for running a company properly. 


Summary: 


-Overall, I believe that these elements fit together. After evaluating all five of these elements, it was clear to me that Anam Beauty and Wellness delivers ideal products that fit the needs of the majority of individuals trying to live a healthier lifestyle. These products are focused to be simple and effective in delivering nutrition that is beneficial for all customers, ranging from the bodybuilder to the stay at home mom. Lastly, these products offer higher quality at a lower premium due to our manufacturer being within the US and also handling our fulfillment processes. 


Feedback Memo: 


-I received zero feedback on this blog post.