-Interview 1 & 2 Conclusion
Who: Listed off various supplement businesses, Optimum Nutrition, that focus on intense and 'masculine' products that do not focus on the needs of the women market, such as prenatal and feminine supplement products. It is clear that more and more women are going to the gym to achieve a healthier and more active body type.
What: The need I identified differs from another need when there is a preference shift in ideals. The opportunity I identified is designed to focus on the greater nutritional needs of all rather than one specific niche of the supplement market.
Why: Yes, the outsider of my opportunity is looking for a more specific and "intense" supplement need, such as high caffeine content pre-workout.
-Interview 3 & 4 Conclusion
Who: Yes, businesses such as PrimeEvil Labs, fall way outside the opportunity boundary. These companies focus on intense formulations and not quality nutrients for the body.
What: The need shifts when the individual consumer has preferences for another business that provides products for a specific niche.
Why: Yes, the outsider is looking for a product to deliver a more direct result usually for muscle growth and development. This is not a large portion of the entire market and not a niche my opportunity tends to target.
-Interview 5 Conclusion
Who: Yes, specific businesses were not listed by these individuals I interviewed but they did say many companies try to create products specifically for the more aggressive and muscle driven gym-goer.
What: The need shifts again when individual consumers are seeking a more specific supplementation need, such as a testosterone booster which is a more direct niche market.
Why: Yes, the outsider would be looking for a more masculine product focused on developing mass and muscles. The portion of individual consumers looking for products of this nature are few compared to the overall market.
Table:
Hey David! I enjoyed reading your blog post for this assignment. Based on your post, it seemed to expand upon your knowledge of the supplement industry. I do not use supplements, but the summaries of your interviews allowed me to better understand this industry and how this correlates to your product. I also thought your table was concise yet informative. Overall, great job!
ReplyDeleteDavid,
ReplyDeleteI think that this is a great summation of the problem with supplements for woman. A lot of products are geared towards those who want to build muscle and not every woman wants that.
Obviously, the needs that woman have are very different than those of men. Why I think you have something here is because women will spend money on something that helps their health and appearance readily and quickly.