8A – Solving The Problem

The opportunity that I want to pursue is a supplement line that focuses on creating a new standard for basic health and beauty, specially targeted for women. If you ever find yourself browsing the shelves of a local vitamin shop you will usually find products of all sorts focused on enhancing muscles and promising weight loss. However, there are very few brands that focus on delivering quality products that actually help maintain overall health, which is critical to something like weight loss. Through my extensive time as a consumer in the supplement industry and my interviews at the gym, I have found that many people are looking for a clean and transparent supplement line. This line of supplements should focus on vegan options for protein powders and collagen, as well as all-natural ingredients for superfood products.  I believe focusing on these key aspects for building this supplement line is key for success in this market, as well as changing the overall consumer environment. A major goal of this supplement line will be to educate the consumer on the exact benefit of each product and why it should be taken, as well as showing clinical studies for ingredients within each product.