The opportunity that I will be pursuing is the creation of a supplement line designed to meet the wellness needs of all, especially women. Many women are heavily undervalued in the supplement and wellness industry, and I want to seize that opportunity to create a line that values women in the market. I intend to create a line of supplements that focuses on the benefits of vitamins and minerals to maximize gut health, energy, and recovery.
Part 2:
The Who: Individuals trying to pursue a healthier lifestyle, specifically women and young adults.
The What: Women are undervalued in the supplement market and I want to create a line of supplements directly for them.
The Why: There are very limited options for women to choose from when picking supplements.
Part 3:
Testing the Who: The main individuals who share this need are women specifically, but also other individuals trying to find a cleaner supplement line more focused on overall health.
Testing the What: The supplement line will benefit those most interested in pursuing a better quality of health, but those seeking a more "bodybuilding" line of supplements will not be as interested.
Testing the Why: Individuals focused on building a healthier lifestyle will be interested in this line of supplements, but these individuals also might be drawn to another company based on another need.
Part 4:
Summary: Between all of my five interviews I was able to take away a few key aspects for my opportunity and its application into this market. I was able to find that most women again feel left out when it comes to supplements, and think most supplement lines are too intense or worthless.
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30A – Final Reflection
1) Summary of ENT3003 throughout the semester. -This class allowed me to gain a great deal of knowledge and personal growth surroundi...
Hey David,
ReplyDeleteI love this idea for an opportunity! I totally agree on the fact that a lot of times there are certain supplements that could benefit women but are left out. I never had really even thought about supplements being specifically marketed for women. I know there are specific ones for women but they usually pertain to iron deficiencies or other just general needs. I think its a great opportunity and that there is definitely a market there to pursue!