29A – Venture Concept No. 2

Opportunity:

-The opportunity that I have identified is a revamp of the consumer supplement industry. The majority of individuals who consume in the supplement industry want to develop and build a healthier lifestyle, so why try to sell them so ridiculous, ineffective fat burners or slimming teas. The key to any healthy lifestyle is a clean and well-rounded diet. That's why I created Anam Beauty and Wellness. The goal is to provide a variety of clean products that are viewed as staples like salt and pepper would be viewed as a staple in anyone's kitchen. Anam Beauty and Wellness is launching with four main staples in mind. Each staple, product, is designed to bring a specific and healthy new edge to the consumer. The first product is called Renew. Renew was developed to renew the consumer's body, simple as that. Now, Renew accomplishes with help from the main compounds found in renew- ALA and Hyaluronic Acid. ALA, or Alpha-Lipoic Acid, is a naturally occurring and powerful antioxidant that provides key nourishment to the body by preventing specific cell breakdown, as well as increase levels of vitamin C and E. Hyaluronic Acid is also another naturally occurring antioxidant found in the human body, it has shown to help prevent skin aging, as well as improve swelling and osteoporosis. The second staple product is called Divine Greens, a superfood powder. This product is designed to be packed full of vital nutrients, probiotics, and prebiotics that we all struggle to consume. The third product is called Burn, which is a natural thermogenic. Burn is packed full of essential B vitamins and naturally occurring caffeine. This product is designed to give the consumer that natural morning jolt of energy in order to crush the day. The last product is our all-natural and keto-friendly Collagen. Collagen is a naturally occurring protein that helps one's skin remain elastic and full, as well as help strengthen bones and joints. These products will all be marketed and sold online via social media and our website.

Innovation:

-The common supplement company focuses on pushing basic, hoax products like slimming teas. Anam Beauty and Wellness aims to squash those hoaxes and bring forth a line of products that the average consumer can trust and use, knowing that what they are putting into their body is actually having a positive effect. The products we are launching are designed to focus on clean and simple ingredients, the ones that work. We are innovating the process and relationship between the supplement company and the supplement user. Providing a line of staple products, that everyone and anyone can use, from the young mother trying to build a better routine to the elderly grandparents who are trying to get a handle on their health.

Venture Concept:

-Consumers will switch and adopt Anam Beauty and Wellness as their choice of supplement products because we provide the trust and transparency of the staple products everyone needs in their kitchen. The products we are bringing forth are products everyone could consume and know that what they are putting into their bodies is helping them live a healthier and longer life. Over the years of interacting with various supplement consumers, the vast majority are just confused and lost when shopping through the shelves at their local GNC. They need a company that they know provides staples for their everyday health needs, not some fancy pre-workout or diet pill. Creating a simple and effective online web store where consumers can read and learn about our products, and why they work, will push the company to the top in the consumer's mind. Anam Beauty and Wellness was created based on my personal experience consuming in the industry. I had no clue what half those products were and what they actually did, so I decided to present the consumer a straight forward line of supplement products with full transparency as the number one goal in mind.


Summary of the feedback from Venture Concept No. 1:

-The feedback I received from my first venture concept was all positive and supportive. Therefore, I did not change much based on those remarks but added more details on the delivery and marketing of the products.


Describe how you changed your venture concept:

-All that I changed in regards to this venture concept was adding more details surrounding our marketing initiatives and how we plan on selling to the consumer via Amazon and the website.